Overview
Real Estate Business Services
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> Marketing and Communications Marketing and Communications Services External and Digital Communications Whether communicating your strategic plans, policy announcements, or developing an awareness campaign, DNS can advise you on the strategies and best practices to leverage your external communications. We believe communications planning begins with a targeted strategy coupled with insight into the best communication methods to ensure your message is delivered accurately. We help develop messages and implement the tactical components to deliver impactful results through traditional and new media and digital communications.
At DNS, we know successful digital communications are measured by the experience of the user. It is more important than ever to engage the public through the web. DNS provides web design and development services, as well as guidance on content development for websites, social media, intranets, portals, and e-publications. The DNS difference is our engagement approach to developing your electronic communications strategies and products. Internal and Change Communications At DNS, we know you value your people. We believe strong internal communications is foundational to a successful organization. We can lead the development and implementation of internal engagement strategies and internal messaging that help organizations produce comprehensive and actionable communications that resonate. People — employees, stakeholders, volunteers — drive an organization toward achievement. Effective internal communications empowers your people with information so that they can engage and perform. Whether implementing a new organizational process or experiencing a change in management, transparency and trust during a period of change begins with structured and targeted communications that are transparent and useful to those experiencing the transition. To help your most important assets adapt, DNS can develop proactive and holistic communication programs to mitigate risks and facilitate adoption to help you manage any change.
> CASE STUDY: Marketing and Communications
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Close The Challenge: An Arlington county-based Not-For-Profit association wanted to increase its awareness in the community, diversify and expand its membership and modernize its communications with the public. The DNS Solution: The majority of the association’s membership was over age 55 and the primary communications vehicles were mailed quarterly newsletters and periodic telephone communications. DNS quickly realized that fresh marketing and communications strategies would have to be implemented to attract a younger membership through an analysis of the marketplace and working with the executive Board. Leveraging the organization’s 25th Anniversary as a platform to attract new members and re-engage the existing membership, DNS rebranded the quarterly publication and implemented an online marketing campaign targeted to various population segments to attract new members. The Result: DNS created a communications plan that included successfully transforming the black and white publication to a full color newsletter with clear call to actions and a dedicated section for upcoming events that appealed to the new target demographic as well as the current demographic. The quarterly newsletter was converted to an electronic version and sent via email lists that were created by DNS. The lists were segmented based on members’ age, ethnicity, activity preference, and interest and also included other contacts who would have an interest in the association. The result was a significant increase in readership and interest in the association, which ultimately increased membership numbers and diversity.
Marketing Services DNS offers customized marketing and communications solutions. We believe the keys to successful marketing are comprehension of your objectives and the development of successful insight into the targeted market. With these keys, we can craft successful campaigns and effective solutions to help you meet your business goals. Our experienced marketing professionals manage and support a wide variety of programs, campaigns, and initiatives using skill sets in every marketing discipline to develop your marketing strategy, deploy it, and measure its results. Our marketing services include:
Conference and Event Management: DNS offers professional event management support to include planning, on-site support, and post-conference requirements. Our comprehensive service offerings develop, promote and manage your business meetings, corporate conferences, conventions, and special events. We take care of the details so you can focus on your business. DNS is an active participant from beginning to end. We discuss themes, goals and expected outcomes; develop outreach campaigns; and facilitate market research to ensure our clients get what they are looking for out of each event. We will also handle coordination details, including: site selection, lodging negotiation, itinerary development, A/V services and teleconferencing, conference website development and database management. Finally, we provide our clients with detailed reports and post-conference evaluations to close the process. |
 DNS CAN HELP YOU DEVELOP YOUR MESSAGES AND IMPLEMENT THE TACTICAL COMPONENTS TO DELIVER IMPACTFUL RESULTS. 
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