> Strategic Marketing & Communications

We Start with a Plan and End with Results

External Communications

At DNS Corporation, we believe that Communications Planning begins with Strategic Planning. A strong sense of who you want to reach and what you want to say is the foundation of any communications plan. You must define the message before we can decide how to get the message across. We assist our clients with answering these questions, and then developing a strategy to deliver the message. We help our clients create communication plans and objectives that support their strategic plans, and ensure the message is clear consistent with the organization’s style and culture. DNS helps our customers define the current state, develop the communications plan, launch the project, and evaluate the results.

Internal Communications

An internal communications strategy is just as important as communicating with the public. People - employees, stakeholders, volunteers — make up the organization, and it is essential that communications be handled properly and with care. DNS provides both tactical and strategic internal communications services for this purpose. We assist organizations with developing and implementing strategies that help organizations produce effective and comprehensive communication plans that are engaging and motivating, thus improving service, fostering teamwork and producing a more effective workforce.

Change Communications

DNS Corporation is experienced in providing Change Management services. In today’s environment, change is inevitable. Handled improperly, it can breed confusion, mistrust, and in some cases, poor performance. Organizations must ensure that when change does occur, those effected have a clear understanding of the change and how it will affect whatever they are doing moving forward. DNS develops proactive strategies to mitigate unwanted results and get people on board with new ideas, policies and procedures. We develop change communications plans for a range of issues, to include new management and leadership, new processes, new technology and other matters.

Web Communications

DNS is well-versed in web communications planning and implementation. Our approach helps our customers’ website communications be both engaging and informative. We provide web design and development services, as well as guidance in the development of content of websites, intranets, and portals.

Our approach begins with gaining an understanding of the business environment through initial consultations. Content is developed to support and weave into your overall strategic communications plan, and starts with research. We plan content around products, services, people, and technology. We ensure our clients’ message is effectively communicated throughout and that the brand identity remains clear and consistent. We work with vendors and designers to create the look and feel that captures the essence of who you are and what you want to communicate.

Marketing Plan Development & Implementation

Nothing happens in business or promoting an idea or concept without marketing, regardless of the product or service. As one of our core capabilities, DNS offers various levels of marketing and communications support for overall strategies, plans, and campaigns. Our staff of experienced support professionals work with your team to develop a customized, realistic marketing plan, help deploy it, and track its results.

Our marketing services include:

• Developing the Marketing Calendar, Budget and Plan
• Facilitating the Market Research
• Creating and Management of the Database
• Development of Marketing Materials
• Managing Website Content

DNS has expertise across a wide variety of industries and agencies — from data collection and analysis to deployment of marketing approaches and plans.